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Performance Marketing

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Performance marketing is online advertising where the marketer is only paid when they achieve a specific goal. This can be anything from a click, signup or purchase.

10

Years of Excellence

5

Completed Projects

100

Client Satisfaction

How Does Performance Marketing Work?

Cost Per Click (CPC)
Advertisers are charged based on the number of times their ads are viewed and, in turn, click. This helps you get more traffic and improve your ranking in Google search results
Cost Per Impression (CPM)
CPM is the cost per thousand impressions. When you buy an ad, you pay per thousand impressions – a simple way to understand how much your advertising costs.
Cost Per Sales (CPS)
Cost per thousand (CPM) ads work like a radio station. With every ad impression, you pay a certain amount. When you make a sale that was driven by an ad, then we will convert the next 1,000 impressions into the money that we owe you.
Cost Per Leads (CPL)
Like cost per sale, CPL is an easy way to get paid for generating leads. When someone signs up for your email newsletters or webinars, you’ll get paid.
Cost Per Acquisition (CPA)

With a Cost Per Acquisition (CPA), you pay when consumers complete a specific action. This could be making a purchase, sharing your contact information, or visiting your website.

Channels of Performance Marketing

Affiliates or Publishers.

Affiliates or publishers are models for many types of performance marketing and can come in many forms: coupon websites, product review sites, blogs and mobile apps.

Retailers or
Merchants.

Reward your loyal affiliates by offering them compensation for promoting your brand. Rewards could be access to promotions and rewards, cash payments or merchandise such as branded t-shirts or other items.

How Do You Measure Performance Marketing?

Performance marketing, by definition, measures the effectiveness of your entire marketing or advertising campaign. This can be measured by the impact and ROI (return on investment) generated from your advertising campaigns.

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PERKS OF PERFORMANCE MARKETING

Featuring a wide range of different options, including email and social media, performance marketing effective in enhancing a business’s reputation and growing its brand recognition, as well as providing powerful advertising opportunities. Here are three main benefits of performance marketing for businesses

Easy to Track

Track and optimize your performance marketing campaigns with deep data analytics that allow you to see what works, where it works, and how you can improve your ads.

Minimise Risk

Boost your ad revenue with every campaign. With real-time data, you’ll be able to optimize, course correct as needed and make more informed decisions on your performance. Less risk means increased profitability and a better chance of overall success.

Focused on ROI

ROI is a measurement of the returns on an investment. It is how much profit or return you get from a specific campaign or initiative. With performance marketing, you strive to generate the best ROI possible and achieve outstanding results while maintaining high standards of quality and excellence.

Performance Marketing Strategies

You’ve heard the message and are ready to start your performance marketing campaign. But what do you do from there? Here are five strategies to help you boost revenue and drive engagement.

Dynamic Remarketing

Dynamic remarketing is a powerful way to get customers to return to your site and buy more. With dynamic remarketing, you can use behavioral data from the last time a customer interacted with you to create ads that are more likely to convert.

Influencer Marketing

Influencer Marketing is one of the alternative strategies to achieve higher ROI in your marketing campaigns. It helps you engage with your customers and generate more sales through various marketing channels.

Visual Search

Visual Search allows you to bring the power of search to images. It works across devices, so no matter what device your audience uses, you can use visual search to discover great content.

Plans and Pricing

Plan Comparison

Startup

Standard

Enterprise

$500

$950

$1600

Marketing services / mo

Up to 4

Up to 6

8Up to 8

Consulting & Strategy Development

Marketing plan development

Campaign Execution & Optimization

Performance meeting review sessions

Bi-Weekly

Weekly

Twice a Week

Weekly activities + KPI reports

Quarterly performance presentation

Dedicated FT Senior Digital Strategist

Online reputation monitoring

Google data studio dashboard

Monthly analytics & insights report

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