A form of a marketing idea that used electronic means to circulate the presence of a brand across numerous marketing means across the web is termed digital marketing. What marketing experts do is they convey promotional messaging, analyse the competition, and measure its impact through customer interaction.

People confuse between online marketing and digital marketing, basically, both are the same thing. Everything lies around brand promotion and customer interaction using digital means, in the form of the internet. This includes web-based advertising, text messaging, multimedia messages, e-mail marketing, and social media as a marketing channel. Overall, if digital communication is involved in a marketing campaign, it’s digital marketing.