Based on the current scenario, most digital marketers are struggling to drive traffic to their websites. There are a few reasons why this is happening, is it due to a lack of general awareness or what’s the reason behind it, will find out soon.
Currently, traditional marketing strategies and paid ads might seem to be the best and quick fix, but they are not likely to equate to long-term high investment results. So, if you want to get results without spending a monster amount, then working on organic leads is the best way to get results. This article is all about your chances to increase organic traffic, so let’s deep dive into it.
What are organic leads?
In simple terms, organic leads are the prospects who visit your website/company in search of a product/good/service/ or question, directly through a search engine rather than visiting your site through a paid campaign. These are the prospects and leads who know your presence while doing an online search.
These days, we are used to search engines, particularly Google for getting answers to our questions. No matter whatever we think of, be it regarding the name of an actor, current affairs, solutions to complex business problems, or how to change a setting on my phone, we believe that Google has the answer to our question. For digital marketers, it’s like fine butter. That’s the reason why the competition is to be placed on the top of SERPs.
So, for what is the competition all about and how can you direct visitors to take action on your site? Below mentioned a few of the tricks that can help you increase organic traffic for lead generation.
- Do Quality Keyword Research –
Getting a hold of organic traffic will rely on your understanding of the customer’s search engine navigation. In other words, it can be said that it is essential to carry out relevant keyword research so that online users can get to know about your website’s presence. To bring out the most relevant and effective keywords, first of all, you have to understand your business and then work through the keywords that your competitors use. You can then only include keywords to your content, optimize it and be ready to be noticed.
- Publish Regularly, Be Consistent, and Provide Helpful Content –
It is essential to deploy a consistent content marketing strategy. It is not just about the search engine crawlers but also regarding the reader’s regular add-on value. The more quality content you keep on adding, the more organic leads you can generate.
- Understand Your Market –
Before you develop content, make sure to understand the market that you are going to target, and learn what the customer needs in return from you. In other words, you can also define the research towards finding out the right approach towards getting insights from an ideal customer. Writing keyword-driven content with quality content is the best way for facebook lead generation.
- Create Compelling Conversion Points –
As of now, you are aware of the strategies to attract organic traffic to your website. The next step is to convert that traffic to leads and don’t misjudge it with a contact form.
Remember, that the needs and demands vary from person to person. So, it is essential that you do thorough research and offer a variety of opportunities for people to explore.
- Add Video to Your Website and Blog –
The announcement of universal search has turned out to be an important element to search engine optimization and with time it has improved quite a lot, which directly indicates that you have put on more effort and skills to get the position you deserve. Based on a survey, it has been determined that sites that have implemented the add-on feature of video in their blog, get 53x benefits to rank on the first pages of Google search results. Remember, that it’s the quality that Google cares about more than that keywords. Results with video have a 41% greater CTR.
- Leverage Social Media –
Don’t underestimate the power of social media. There is a proportionality principle that says, the more engaging your content is, the more places you can share it and drive genuine visitors to your site. Creating engaging content is not everyone’s cup of tea, once you have done with it, don’t stop there, share it across all social media platforms to increase the engagement and site leads. In order to have more clicks, views, a d retweets over the social networking site, optimize your social media posts with #hashtags.
Remember, that you have to stick to the purpose of the search engine, which is to deliver meaningful search results and relevant answers to the questions. Avoid creating company-oriented content, organic leads and website traffic will not grow overnight, but if you will use the above-mentioned tactics then you can consider data-driven decisions and stay focused on the process to get the desired results.
In case you are looking for digital marketing services, the team of DigiRocket Technologies will guide you through the entire process.